I saw the old ad posted for ROC drums and it reminded me of a short lived drum company that posted ads in Modern Drummer in the late 70's early 80's. The drum kit pictured was huge and the custom hardware was almost a work of art. Kind of like something Terry Bozzio would start doing a few years later. The shells were white and the kick drums had resonant heads that had about 2/3 of the head cut out so it was basically a single headed kick. One defining feature I vaguely recall was that the kick drum spurs were not spurs at all. Instead they were built like a roller beam that was parallel to the shell. seems like they actually had a rubber or vinyl wheel or end stop at either end.

Someone, possibly Rick VanHorn, did a review on them and gave them glowing remarks. I recall them being very expensive. Like I said, it doesn't really matter, but does anyone have any ideas?