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The Early Bop Configuration 20,13,16 Last viewed: 43 seconds ago

Posts: 1296 Threads: 208

From David Hunter

I might be wrong, but it was my understanding that Gretsch wooed a lot of the top name '50s-60s jazz guys to play and endorse their kits by offering them a free drum set of their choosing if they'd agree to allow their name and likeness be used for advertising. Instant brand recognition with the hippest drummers of the day.I also heard that no money ever exchanged hands - just the free drum set. AND, if they wanted a new set, they had to return the old one first.

Gretsch will tell you that they never provided "free" drums. Their ads from the era quote the players saying they are the best drums they have ever owned.

Never play it the same way once.
Posted on 10 years ago
#41
Posts: 37 Threads: 1

From orangemi

Gretsch will tell you that they never provided "free" drums. Their ads from the era quote the players saying they are the best drums they have ever owned.

I wouldn't expect them to say anything else.

Posted on 10 years ago
#42
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